I just bought a season pass to season 3 of Battlestar Galactica. I wasn’t sure if I was going to get it before, but I went ahead and bought the 90-minute (with no commercials) first episode for $2 (which, btw, was totally mind-blowing, heart-wrenching, intense, and awesome).
As I was buying the season pass, I was thinking “man, it sure would be nice if Apple detected that I already purchased the first episode, and refunded my money.” But it wasn’t a big deal, I knew mine was a rare case and probably not worth their time to develop that feature.
But as soon as I put the season in my cart, this message pops up:
It detected my redundant purchase, nice! However, I soon realized that this was merely a warning message, and not an offer to get a refund.
Come on Apple. The season-pass customers are the best thing that could ever happen to you. Why not give us first-class service and make us feel great about buying several season passes? I am thankful for the ability to catch up on a current season, and watch with no commercials, both of which are very valuable to me, but it is still something I would only do for a show I absolutely loved. Why not make my experience truly amazing, improve customer service and encoding quality (there have been a lot of complaints about the BSG season 3 video quality– but of course, there is NO way to give feedback, and we have NO hope that the episodes will be re-encoded), and hell, maybe tweak the price a little bit. If Netflix can physically mail me ~15 hours of content for $18 a month, you can certainly transfer ~15 hours of content to me over wires for the same price. How about half that? Come on, make me cancel Netflix, pleeeeeease?
