JJB Blog

My friend Mary has started a new blog, casualactivist.org.

I think that tackling the great problems of today would be a lot easier if we found a way to make helping accessible to everyone, not just the brave few who are willing/able to throw everything to the wind and devote themselves entirely to a cause. … At casualactivist.org, I write about my attempts at incremental improvement, focusing on the easy, practical things.

Which may or may not pique your interest, but go and read a couple of entries, and you just might get hooked on Mary’s thoughtful, hilarious commentary on her conscious consumer adventures. Like in thoughts on chocolate:

It has been estimated that more than 40% of the world’s chocolate is manufactured using west African cocoa harvested by young boys lured away from their homes to be sold as slaves.

[snip]

I went to Whole Foods this week (ahhh, delicious research) to buy some chocolate from Endangered Species and Rapunzel, two of the companies most celebrated in the industry for their social responsibility. … I will try not to get too enthusiastic about my sweet tooth in the context of child labor, but suffice it to say that I have seen heaven, and it is glorious.

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