Comments on: The press release as blog http://blog.johnjosephbachir.org/2005/08/02/the-press-release-as-blog/ John Joseph Bachir's blog Tue, 02 Dec 2008 14:07:51 +0000 http://wordpress.org/?v=2.6.1 By: Riaz http://blog.johnjosephbachir.org/2005/08/02/the-press-release-as-blog/#comment-3272 Riaz Tue, 02 Aug 2005 10:42:46 +0000 http://blog.johnjosephbachir.org/?p=176#comment-3272 Blogs are very much a PR tool - and whilst I agree with whichever of Scoble, Searls or Calacanis said that coughing up the facts blog style would be better - given time (or even immediately if you are very cynical) - the majority of PR blogs will unfortunately be turned into the same PR dibble we see today in general press releases, though hopefully this will still be in a blogger's style - much more readable than the press releases/news items on official websites. Slight diversion, but one of the things I have seen recently are blogs as marketing tools - blogs which look like a user's blog but are actually promoting company X's product. Again the best of these "shout" about the fact that its a company promotion in subtle ways so that you know its just a bit of fun, others hide the product in photos and videos and its only when you delve deeper do you realise what it is. Honesty is by far the best policy in my view.. no matter how subtle ;) Blogs are very much a PR tool - and whilst I agree with whichever of Scoble, Searls or Calacanis said that coughing up the facts blog style would be better - given time (or even immediately if you are very cynical) - the majority of PR blogs will unfortunately be turned into the same PR dibble we see today in general press releases, though hopefully this will still be in a blogger’s style - much more readable than the press releases/news items on official websites.

Slight diversion, but one of the things I have seen recently are blogs as marketing tools - blogs which look like a user’s blog but are actually promoting company X’s product. Again the best of these “shout” about the fact that its a company promotion in subtle ways so that you know its just a bit of fun, others hide the product in photos and videos and its only when you delve deeper do you realise what it is.

Honesty is by far the best policy in my view.. no matter how subtle ;)

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